Restaurant Business Plan Essay Example for Free

Restaurant Business Plan Essay Chapter 1 Rooftop Restaurant and Lounge will enter into a market with perfect competition. With perfect competition Rooftop Restaurant and Lounge will have an infinite number of consumers with the willingness and ability to buy our products at a certain price. It would also have an infinite amount of producers with the willingness and ability to supply the products at a certain price. Rooftop Restaurant and Lounge is a new fine dining restaurant and lounge located on LaGrange Road in Orland Park. Rooftop Restaurant and Lounge will target both fun-seeking as well as sophisticated diners looking for great food in a fascinating atmosphere. Our Rooftop will offer 360 degree views with a unique outdoor terrace. Rooftop Restaurant and Lounge will seek to earn 85% gross margins through an innovative and creative setting, a great menu, and the best service. Five Factors of Production: Start up costs and all financing of Rooftop Restaurant and Lounge will be funded by the owner Kevin Lentz. Rooftop Restaurant and Lounge would be situated on a busy intersection in Orland Park. This would be new construction: building Rooftop Restaurant and Lounge from the ground up. Rooftop Restaurant and Lounge would first have to hire a construction company to build the establishment. Once the building was complete and up to code, Rooftop Restaurant and Lounge would hire its staff and purchase inventory. Rooftop Restaurant and Lounge focuses on local and tourist active restaurant seekers, with special focus on young adults with a $20-30,000 a year income and a desire for good food with a fascinating atmosphere. According to Orland Park’s demographics from the United States Census Bureau we generally know the characteristics of our target market. Our personal crowd would consist of young adults (ages 20-29) and adults (ages 30-50), both male and female, usually at least one year of college if not already fully graduated. Our geographics include people from the local Orland Park area, people from neighboring cities, and tourists from other states and countries. Chapter 2 Restaurants rack up one of the most costly environmental bills in the retail world. Fortunately, there are ways restaurants can go green on more than just their menus. Rooftop Restaurant and Lounge will be a Certified Green Restaurant. Some Certified Green Restaurants save thousands of dollars by cutting energy, water, and waste. They appeal to environmentally concerned Americans and those who are health conscious. How will Rooftop Restaurant and Lounge be environmentally friendly and socially responsible? Walking into Rooftop Restaurant and Lounge youll find recycled wood panels, eco-friendly flooring, and zero use of VOC (Volatile Organic Compound) paints. We will fill our facility with Energy Star qualified equipment and compact fluorescent lighting that produces 75 percent less energy and heat. Clients can also enjoy unique creations like crispy Thai trout tacos, original vegan Championburgers, or mango-guava fruit shakes. Rooftop restaurant and Lounge takes flavor seriously, backing up its meals and drinks with a 100% Taste Guarantee. If you dont like your meal or drink they will happily whip you up something else or give you your money back. Rooftop Restaurant and Lounge serves Certified Humane, hormone-free meat and prepares their meals with only 100 percent organic ingredients. A 100 percent organic menu also offers tempting sandwiches, desserts, beer, and wine. Rather than using cheaper ingredients, the company splurges a little to buy quality foods that are tastier and more n utritious. Rooftop Restaurant and Lounge also offsets 100 percent of their energy use by purchasing certificates for renewable wind power. Besides constructing their building out of recycled materials, Rooftop Restaurant and Lounge still bases its business on integrity. Rooftop Restaurant and Lounge pays their employees fair wages and benefits. By going green, restaurants can often earn more green. Chapter 3 What is the intended form of ownership? Rooftop Restaurant and Lounge is a sole-proprietorship business owned in majority by its founder and president Kevin Lentz. The owner is also personally responsible for all debts and liabilities incurred by the business. A sole proprietor can own the business for any duration of time and sell it when he or she sees fit. As owner, a sole proprietor can even pass a business down to his or her heirs. A sole proprietor has complete control and decision-making power over the business. A sole proprietor has minimal start up legal fees and NO corporate tax payments. Sole proprietors receive all income generated by the business to keep or reinvest. The owner pays taxes on income from the business as part of his or her personal income tax payments. All responsibilities and business decisions fall on the shoulders of the sole proprietor. The sole proprietor of the business can be held personally liable for the debts and obligations of the business. Additionally, this risk extends to any liabilities incurred as a result of acts committed by employees of the company. Most sole proprietors rely on loans and personal assets to initially finance their business. Rooftop Restaurant and Lounge will choose to incorporate once the business has started to grow. Chapter 4 Assuming Rooftop Restaurant and Lounge will have international operations: Rooftop Restaurant and Lounge will have a second location in Cancun, Mexico located in the heart of Cancun’s Hotel Zone. At this location Rooftop Restaurant and Lounge will have exquisite Mexican decor and outstanding Mexican cuisine. There are multitude of different kinds of organizational structures in international business for instance, one particular structure may require a substantially different plan of coordinating the activities of any given individual or organization. Independent Agent: An independent agent can be defined as an international individual or company who works with an exporter to represent the organization in question best interests in an international destination. Often these agents will take on the roles of being a sales representative. They offer the exporters goods, obtain payments by the purchaser, and as well work to ensure that the exporter’s clients are absolutely satisfied with the goods received. These agents will often have a wide variety of clients or firms who often do not specialize in any specified product or market. For example, Levi Strauss employs agents all across the world specifically in small countries found within these continents, South America, Africa, and Asia. Licensing arrangement: A licensing arrangement can be defined as an agreement in which an owner of a particular good will allow another company to manufacture sell and or market this good or service for a fee and or royalty. These companies will often grant interested parties or businesses in foreign destination exclusive rights to produce and or supply their goods in that particular market. The exporter will receive royalties as well any associated fees. These royalties will usually be determined as a percentage of the licensees total revenues. Branch offices: A branch office can be defined as a place in which an exporting company will establish themselves within a foreign nation in order to offer their products more effectively to that foreign market. In most cases exporting firms will just employ current top managers within their organization and will send these managers over to this foreign destination to establish a new branch office. This branch office will act to provide this organization with a greater public image. It is believed that consumers will feel more confident about any particular companys product or service. Strategic alliance: A strategic alliance is where a company in which two or more individuals or businesses will merge their resources together in order to tackle a specified, mutually beneficial project. Both parties will agree to participate equally in investing resources into this new venture thus forming the alliance. Out of all the International organizational structures to choose from, Rooftop Restaurant and Lounge in Cancun, Mexico will be a branch office. This business model is treated as an extension of its parent company which means that it should only conduct the activities performed by the main office in Orland Park, Illinois. Having a branch office provides several advantages to any foreign company including the ability to conduct business in Mexico, explore more business opportunities and directly interact with its local distributors and agents. While this business model has several advantages, foreign companies should realize that there are some arrangements and requirements that may not be beneficial on their part. For example, foreign companies do not enjoy limited liability which means that they are responsible for all the losses and debts of their branch office which is considered as their legal extension. Another disadvantage is that a branch office, being a non-resident business entity, is not eligible for local tax benefits and exemptions. Lastly, this business model is prohibited to engage in business activities that are not performed by its parent company. Chapter 5 Mission Statement: Rooftop Restaurant and Lounge is a business that envelopes fine dining of unique healthy taste and an excellent rooftop atmosphere. The mission is not only to have great tasting food, but have efficient and friendly service. Our dining environment is not only welcoming and sophisticated, it is unique in design, with glass ceilings and windows on almost all sides of the rooftop. After dining in, customers can enjoy the outdoor terrace and garden views. We concentrate on customer satisfaction and quality food that is always fresh and 100 percent organic. We want the Rooftop Restaurant and Lounge to be the place people can enjoy a tasty, healthy meal and meet new friends. It is our goal to provide a great work environment and treat employees with dignity and respect. Rooftop Restaurant and Lounge wants to build lasting relationships with the guests, contribute positively to communities and our environment. Rooftop Restaurant and Lounge recognizes that profitability is key to our future success .

An Ethical Responsibility Essay -- Essays Papers

An Ethical Responsibility Ethics and morals, two of the most important traits in an educated human being, are interestingly not taught by schools. Ethics is defined, in Webster's Ninth New Collegiate Dictionary, as the discipline dealing with what is good and what is bad. Morals are defined in the same dicitonary as those principles of right and wrong in behavior. For Jonathan Kozol, in The Night Is Dark And I Am Far From Home, ethics and morals have similar meanings but extend to include a sense of compassion for others. I agree with his argument that the purpose of schooling is to educate an ethical human being: a person who not only lives his life by facts and knowledge but also by ethics and morals. The need for schools to address ethics and morals is important in the 1990s, due to the emergence of the single-parent family. This new type of family, along with the family with two working parents, has caused the "latch key" child to become commonplace in many schools today. Since their parents are still working by the time they are dismissed from school, these young, elementary school children have a key to get into their homes everyday after school. Without parental supervision, they begin to believe that the decisions and actions in surreal comic books, popular, (at times pornographic), magazines, and violent television programs are acceptable. Such a situation results in children with a warped sense of reality, ethics, and moral, allowing them to easily become susceptible to delinquency. Proponents against the inclusion of ethics in schools argue that since ethics and morals are personal they should be taught in the home. However, for many of these children, an academic environ ment is the only place where they interac... ...e which do not. A child will be able to identify not only with his own mother's dying of cancer but also with another child's mother dying from cancer. The need for ethics and morality in education is more important now than ever before. The "latch key" child and single parent family have led schools to consider an ethical dilemma: are they responsible for the ethical and moral education of children. To see an end to teenage pregnancy, violence, and death, schools must teach their students what is ethical and moral and what is not. To secure our future as a provacative, risk taking, concerned society schools must not consider an ethical dilemma but rather accept their ethical responsibility. Works Cited Carballo, Jose. Personal Interview. 20 Sept. 1997. Kozol, Jonathan. The Night is Dark and I am Far From Home. New York: Simon and Schuster Inc., 1975.

Is male more aggressive than female? Essay

It is generally thought that human males tend to behave more violently and aggressively than human females – and it seems true. In United States, most of the homicides during 1980 to 2008 are males, representing 90% of the total number (United States Department of Justice, 2010), and it is also the trend in the whole world. The reason of the difference between man and female in violence is always explained biologically – the testosterone level of adult males is 20 times to females, as testosterone would make people more aggressive (Terburg & Aarts & Honk, 2011). However, it is not a suitable explanation to the question as the testosterone level of boys and girl are same until they are about eight years old and boys actually acting more violently and aggressively since four-year-old. A more reliable explanation would be the different of size of corpus callosum, which is the part that connects the right and the left hemisphere in the brain. As boys are having a smaller co rpus callosum than girls, they are more difficult to work under trauma and neglect comparing to girls. Therefore, boys needs to receive more love and caretaking than girls in order to keep their corpus callosum. If their caretaker could not give them enough attention, their prefrontal cortices, which are the part of brain related to self control and empathy would be damaged. The amygdala, which is the part of brain forming the feeling of fear, would also be excited, and fears would be formed. As a result, their serotonin levels would be decreased and product more corticosterone, and these would led to the decrease of calming ability and the increase of stress hormone. Therefore, boys are more easily to have weaker selves, lower empathy, lower control on avoid to behave violently and more fears. However, the society is most likely to give less care and love to males as the society requests males to be brave, strong and independent. Males are hard to gain love and caring as they need to fit in a image of male in the society. The situation increase the aggressive of male further. These factors led to the difference of violent behavior and aggressive level between boys and girls (Demause, 2010). In other species, mainly mammals such as rat, would have a similar gender difference which male is more violently and aggressively than females. According to a study (Adams, 1991), males are much more easily to fright with another male than female when during the breeding season while in the  presence of females. However, the gender different of violent would only occur in this moment. Male and female are having no difference on aggressive level and behaving violent in other situation such as defending and offending according to the study. The reason of this difference is that males need to defeat other males to mate with female during the breeding season in order to reproduce the next generation. The violent of male during this period is base on the genetic setting, which creature needs to reproduce continuously. Although there are similar gender differences of violent behavior between animal and human, they obviously do not having similar theories. The gender difference of violent of human is because of the difference of brain structure and the pressure needed to bear. The difference is not just occurred because of biosocial reason, but also artificial reason. Although the brain structure could not be changed, the most importance reason to increase the violent behavior and aggressive level of male is still base on how the family and society treat them. Generally, people will not blame and punish non-human animals for their bad behavior including killing people because people consider that the behavior of animals are genetic and could not be controlled by themselves. Although some of these animals may be killed as they are considered to be dangerous to human, most of them would not be seen as guilty. Some may think that part of human personality had been also designed in the DNA before birthing, so it is not fair to blame human who had done something wrong as the personality had soon designed how he or she would behave and he or she is forced to do the bad behavior by the DNA. However, human is differing from other non-human species because human have the ability to control their behavior. Human have the ability to learn to behave good by considering the others and do something that would not harming and annoying others. Actually, genetic is not very importance for affecting human’s personality. For example, although the diff erence of violent behavior and aggressive level between male and female is partly related to the genetic different as mentioned, it could be changed by suitable nurturance. Male could build up a static and calm personality if they had received enough love and care from the society and family. The later and earlier generation of criminal are not inheriting the personality the genetic of behaving badly. It is obvious that  nurture plays a more importance role of shaping one’s personality than genetic factor. Therefore, human can and should avoid behaving badly. Human have developed a lot of way and system in order to teach human avoid doing something which would harm others and doing something that would benefit others and the society. Civilization and education are common way to teach people how to control their behavior and doing something that would be good for the society. Human build up moralities in order to set rules of how human act and behave. Human could learn how to behave good through moral education and taking the behavior of their family members, friends and society as example to learn how to behave good. It is also a big different to animals as animals would only living following their instinctive reaction. They do not have the ability to recognize what is right and what is wrong. They also do not have the ability to learn how to behave good and consider the situation of other.

Gold, A Railway The Length Of A Continent, Progress, And...

Gold, a railway the length of a continent, progress, and new beginnings; this was the image of California and the West Coast during the late 1800’s and early 1900’s: the Gilded Age. Consequently, Americans flocked to the West Coast to claim a piece of the prize for their own. But it was not only Americans who heard the story of the wealth of the West. Chinese began to arrive in the 1850’s, but discrimination and racism came too. America was not what the Chinese had been promised or had expected. Poverty, danger, and injustice awaited the Chinese in America. The racism and discrimination inflicted upon the Asians by the Americans was provoked by the behavior exhibited, and jobs performed by Asians in America, and engendered laws limiting†¦show more content†¦The reason the West had so much access to China was the result of another war. â€Å"The Opium War of 1839-42 forced open China’s doors not simply to addictive drugs but to the West generally. The war-ending treaty of Nanking guaranteed privileges to British traders at Canton, Shanghai, and other parts; additional Western countries, including the United States, soon received similar privileges (partly as a result of China s desire not to be at the mercy of Britain alone).† continues H. W. Brands. Once the Chinese saw a chance to earn money, and find opportunity in the New World, they took it. In 1865, when the Chinese came and worked on the railroads, they found that railway work was a decent job, with reasonable pay, so they told friends and family back in China, who came over in hopes of finding work. The dull occupations that Asians practiced in America led to more dislike of Chinese by Americans, and more discrimination against the Chinese. At the start of the Gold Rush in the 1850’s, Chinese sailed to California and the American West Coast in search of gold and wealth. Discrimination and victimization of Chinese started to arise when the mines had ru n dry. â€Å"In the bitterness of their disappointment they turned upon the men of other races who were working side by side with them and accused them of stealing their wealth. They boldly asserted that California’s gold belonged to